paco rabanne

BRIEF

  • To support the launch of the new fragrances by paco rabanne, inlcuding 1 Million Lucky and Pure XS.

  • Paco rabanne decided to run an online promotion where customers signed up for a free sample of the new fragrance. 

  • This campaign proved hugely successful with some 18,000 samples being requested.

Execution

  • Contact FMS was chosen to be their fulfilment partner and were requested to source the necessary packaging, cleanse the data, (keeping in line with the new GDPR rules and regulations). 

  • Pallets of samples were delivered and stores, pick/ packed and sent out 18,000 samples to their customers in a 2 week window.

results

  • After the success of the first online campaign a further campaign followed for PRADA where 10,000 samples were fulfilled.     

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