Overall the campaign has been a great success, achieving 100% coverage.
The success of this campaign is down to the tenacity of the head office team and the determination of the brand ambassadors who created a great deal of interest in the Toast Me! brand.
The event manager overcame any challenges by instructing the staff to focus on brand awareness and the competition.
The campaign results have proven that there is a good level of demand and interest in the Toast Me! range.