To supply promotional staff to work on behalf of Tillman’s Toast Me!
A Road Show was conducted to visit selected Tesco stores nationwide, supporting a national TV advertising campaign.
The aim of the activity is to increase brand awareness by distributing samples of Toast Me to Tesco customers.
All customers to be approached and encouraged to enter a competition to win 1 of 5 Hunger Monster bikes.
Contact FM&S staff promoted brand awareness of the new Toast Me! snack food launch and to bring an element of fun to the activity.
Over 31 days the fully branded snack wagon visited Tesco Extra stores.
An event manager and 3 brand ambassadors were specially selected from Contact FM&S’ core team.
Each brand ambassador interacted with all customers visiting the store, offer a sample of Toast Me! and encouraged them to enter the competition.
Contact FM&S staff had sheets of stickers, Hunger Monster rulers and flyers to offer to parents/kids.
Overall the campaign has been a great success, achieving 100% coverage.
The success of this campaign is down to the tenacity of the head office team and the determination of the brand ambassadors who created a great deal of interest in the Toast Me! brand.
The event manager overcame any challenges by instructing the staff to focus on brand awareness and the competition.
The campaign results have proven that there is a good level of demand and interest in the Toast Me! range.
CAI, Coble Dene, North Shields, Royal Quays, NE29 6DE