asobi toys


  • Asobi produce a range of ‘pocket money’ toys for children, their products had slipped through quality control without the CE Safety Sticker and had then been sent out to the full estate of a major department store.
  • Asobi had one day to correct this mistake in all stores therefore we needed to react quickly and manage this devastating crisis to avoid penalties being enforced.


  • CFM quickly selected a two man team to work in each store, one member of staff to correct the shop floor stock and the other to concentrate on the stockroom. 
  • The teams were armed with a current stock count per store, sample photographs of the products and the CE Safety Stickers. 
  • The teams had 3 hours to locate all stock, correctly sticker and report back by design and quantity to ensure 100% corrective action had been taken.


  • All stores were visited, a total of 15,772 pocket money toys were traced and re-stickered. Information was cross referenced against stock reports to ensure that 100% corrective action had been taken. 
  • No stock needed to be recalled by our client and no penalties were incurred. 
  • Due to the success of this activity Asobi then instructed CFM to visit their warehouse in Milton Keynes where a further 6,400 items were correctly stickered meaning Asobi could confidently send the stock into store.

ALSO Trusted by

Visit Us

CAI, Coble Dene, North Shields, Royal Quays, NE29 6DE​

Contact Us

Get in touch: