borough market

BRIEF

  • Borough Market produce their own newspaper which highlights the traders and offers available in the market each week. 
  • They needed an agency who could supply a regular team to distribute the paper every Thursday and Friday in and around the location. 

Execution

  • As the market is a very neighbourly and family orientated place, we wanted to supply a regular team who would get to know and be recognised by the traders. 
  • This would ensure that our staff could also help and assist customers who were looking for a particular stall or product, they would become an extension of the Market’s own team and be highly pro-active in the distribution of the newspaper along with any promotional flyers that also needed to be handed out.
  • To ensure staff could be immediately recognised as part of the Market team, they all wear a branded shopkeeper apron on every shift.

results

  • To date we have supplied regular staff on behalf of Borough Market for the past 4 years.  Our team are well known around the market and are regularly called upon to work on extra promotional events such as Mother’s Day, Easter and Christmas.

  • We now also promote the magazine at London Bridge and Liverpool Street tube stations. 

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