Eat natural


  • Our client supplies Tesco Express stores with a range of health bars, 3 of which were part of Tesco’s meal deal selection. Products included in these types of deals generally show a great increase in sales, but figures received by Eat Natural suggested that the 3 varieties were not being promoted correctly.

  • CFM were tasked to visit those stores which had not shown a significant spike in sales to ensure the products were on display correctly labelled as part of the meal deal and well within the meal deal section of the store.


  • The CFM account manager selected the most suitable merchandisers in each area who were able to visit stores as a matter of urgency.

  • A briefing document including TPN numbers and photographs was sent out to each merchandiser along with an authorisation letter from Tesco Head Office.

  • Staff were instructed to ensure the correct promotional SEL was printed and sited in any store that were not showing this and stock had to be moved if not already in the meal deal section of the store.

  • Any additional siting’s also had to be photographed and reported back. Our reporting system was set up to capture all relevant feedback and photographs required by our client.


  • Client was given their personal logins to access our client portal where they could view incoming calls as they were completed.

  • From our visits it was found that 365 stores were already fully compliant with no issues, 13 stores needed stock moved and SEL’s printed and 22 stores were not holding any stock. These stores were given the TPN numbers by our merchandisers and stock was ordered through their own system’s.
  • Once all stores had been visited all raw data was exported and sent over to the client in excel format, this allowed our client to cross reference the information against their updated sales figures. CFM received excellent feedback from our contact at Eat Natural thanking us for our shift approach to the task.

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