The CFM account manager selected the most suitable merchandisers in each area who were able to visit stores as a matter of urgency.

A briefing document including TPN numbers and photographs was sent out to each merchandiser along with an authorisation letter from Tesco Head Office.

Staff were instructed to ensure the correct promotional SEL was printed and sited in any store that were not showing this and stock had to be moved if not already in the meal deal section of the store.

Any additional siting’s also had to be photographed and reported back. Our reporting system was set up to capture all relevant feedback and photographs required by our client.