Just Eat - Contact Field Marketing & Solutions

Just eat

BRIEF

Just Eat is a global online food ordering and delivery service for restaurants and takeaways. The UK operation has more than 35k partners allowing customers to order food online or on the Just Eat App from a selection of outlets in their local area.
As part of a global brand refresh CFM&S needed to select Brand Ambassadors nationwide to remove all old branding and replace with new branding including door and window stickers, open and closed signs, menu holders etc and create opportunities for blade signs to be sited.
CFM&S were tasked with sourcing and partnering with installation companies who could install new blade signs as well as branded and co- branded shop facias and scooter boxes.

Execution

Using CFM&S warehousing services all POS was collated and fulfilled by the warehousing team. Ensuring POS was sent to brand ambassadors including a range of different POS items such as window and door stickers, Open/close signs and menu holders.
Brand Ambassadors were selected nationwide and assigned large call files within their region. As new visit files came through monthly CFM&S used the same brand ambassadors where possible.
As we were in the middle of a global pandemic the Brand Ambassadors were given PPE which contained facemasks and hand sanitiser to use while visiting the outlets. Partners received COVID-19 information packs which included information posters, floor stickers and sneeze guards.
Reporting and feedback is an important part of the campaign and is done via an app. As the campaign progresses Tuesday Tips are published to keep the Brand Ambassadors updated with any changes, to share information and best practise.

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Fulfilment and storage header

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results

In the first 6 months in excess of 54,000 pieces of new branding were sited in restaurants and takeaways across the UK.
Opportunities were created for new blade signs to be sited where partners did not have one. Old signage was replaced and safely disposed of.
Management of the account included cleansing the Just Eat data base, writing briefs, training/briefing the Brand Ambassadors and Installation teams. Weekly and Monthly management meetings were held with the Just eat team to go through the figures, results, feedback and tasks ahead.

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