Kellogg's Alton Towers - Contact Field Marketing & Solutions

kellogg's alton towers

BRIEF

· UTC Events specialise in creative design and co-ordinated delivery of flawless events nationwide.
CFM were selected to supply fun loving proactive Brand Ambassadors to interact with visitors at the Alton Towers Halloween Scarefest.
Free samples of Kellogs Snack Bar were to handed out to 6-16 year old.

Execution

CFM’s account manager selected experienced, pro-active Brand Ambassadors to work alongside UTCs own team during the event.
An induction took place in the hospitality suite which included the parks health and safety regulations. The Brand Ambassadors were supplied with fancy dress costumes and make -up artists painted their faces getting them into character for the Scarefest.
Brand Ambassadors interacted with the children and their familys handing out free samples of Kellogs sanck bar. They were also encoraged to play an interactive game with daily prize.

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results

Visitors the Alton Towers Halloween Scarefest were welcomed by CFMs friendly Brand Ambassadors.
In the hospitality suite there was a 55” Tv and I pads the children were encouraged to play the Kellogs Squares game. Each player was asked their age range and the highest scorer was awarded an age appropriate prize.
Client was very happy with the performance of the CFM Brand Ambassadors and made the following comment. Just wanted to drop you a line to say how well your team did. They were professional and very interactive.

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