Kellogg's Uni - Contact Field Marketing & Solutions

Kellogg's uni

BRIEF

UTC Events specialise in creative design and co-ordinated delivery of fun filled events
During the exam period students can become quite stressed out, and Kellogg’s wanted to provide an event for students to not only try something new but take their mind off the stresses of exams and potentially win prizes.
Kellogg’s wanted to engage with the students and offer free samples of Kellogg’s Squares bars along with an experience of alternative sports simulators, including 4 GT style driving simulators, snowboarding and skiing simulators for the audience to trial and win prizes.

Execution

CFM’s account manager selected an experienced, pro-active Hit Squad to work alongside UTCs own team during the event.
Hit Squad were fully briefed and issued with Branded T shirts
Interacting with the students as they were leaving exam rooms the Hit Squad handed out free samples of Kellogg’s Squares bars.
Students were invited to visit the Student Union where they could experience alternative sports simulators, including 4 GT style driving simulators, snowboarding and skiing simulators with an opportunity to win daily prizes.

final group

results

Free samples of Kellogg’s Squares bars were to be offered to the students and they were to be encouraged to take part in alternatives sport simulators with the chance to win prizes.
Each participant submitted their score on a top gear style leader board, with the contact details of the highest place participant being taken in accordance to GDRP.
Each location had the following prizes awarded to the fastest drivers;1^st prize, £100 Amazon Gift Voucher 2^nd prize, £50 Amazon Gift Voucher 3^rd prize, £25 Amazon Gift Voucher The winner from each university was invited to attend the grand final at Sheffield University. The overall winner received an Apple MacBook Air.

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