Contact FMS were instructed to take a plastic branded tray into Superdrug stores nationwide and site it on a shelf in the male grooming department following a new product launch.
Execution
109 staff in total worked during the activity to cover 310 stores.
Staff were to merchandise the tray with the Great British Grooming Co stock, 4 new lines in store.
Once the merchandising was complete, staff were to check the presence of a shelf barker and check to see whether the stock was on display in any other locations in the store.
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results
Due to a delay with Superdrug implementing the new planograms, we were only able to site 60.3%, 187 trays.
CFM achieved 97% total coverage.
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