retail spark- Home bargains


  • The client supplies Home Bargains with a selection of newspapers and magazines on a weekly basis and needed a partner to help reconcile 4 weekly unsold magazine amounts.

  • This would enable our client to credit each store with an accurate returns figure.

  • Whilst in store the magazine stand was to be checked and remerchandised with a supporting photograph taken.


  • The CFM account manager selected the most suitable merchandiser in each area to complete the visits. Stores were briefed to prepare prior to our visits by tearing off the front covers of each unsold, out of date magazine each week and then to store these away in an agreed place ready for our merchandisers visit.

  • Merchandisers were given operational guides to leave in store reminding store staff of the correct procedure along with customer service numbers for our client.

  • Merchandisers also had a comprehensive list of titles and dates to ensure the correct weeks were included in each count, along with a planogram of how the display stand must look on exit. This was also available for stores on their intranet system.

  • CFM’s reporting system was set up to record magazine title amounts by store, along with supporting photographs.


  • On each visit covers were sorted into 16 titles of up to 4 issues each and recorded on our live reporting app. Covers were then destroyed by tearing them completely in half and disposing of them through the stores recycling. This avoided cover’s being counted again on the next visit.

  • The stand was then tidied and then photographed. CFM sent exports to RSC to show the amount of returns, additional titles found in store with returns were also counted and reported to RSC.

  • After 5 months, further stores were added to our call file. To ensure the new stores were fully aware of what our visits entailed, merchandisers carried out welcome visits to introduce themselves, go through the process and to show them how to correctly set the display stand to planogram.

  • CFM received excellent feedback from store managers about the welcome visits, telling us how helpful they had been as they provided great knowledge to store staff to ensure they would have everything prepared for their first round of visits.

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