Sennheiser - Contact Field Marketing & Solutions

CLIENT NAME

BRIEF

Sennheiser headphones had the incorrect barcode printed on the packaging in Tesco stores nationwide. This was having a devastating effect on sales during the busy Christmas trading period.
Contact Field Marketing was engaged to re-barcode the packaging using barcode stickers which were supplied by Sennheiser.

Execution

Our field team located the headphones on the shop floor and in the warehouse, re-barcoded the products in a specific way, restocked shelves and reported any un-barcoded items once they had used up all the correct bar code stickers allocated to that particular store.

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results

Our field staff visited 668 Tesco stores and successfully re-barcoded the Sennheiser headphones allowing sales to increase during this busy period. A lack of stock was also identified this information and other feedback and photographs were supplied to Sennheiser on a daily basis via our reporting system.

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