CLIENT NAME

BRIEF

  • Sennheiser headphones had the incorrect barcode printed on the packaging in Tesco stores nationwide. This was having a devastating effect on sales during the busy Christmas trading period. 
  • Contact Field Marketing was engaged to re-barcode the packaging using barcode stickers which were supplied by Sennheiser.

Execution

  • Our field team located the headphones on the shop floor and in the warehouse, re-barcoded the products in a specific way, restocked shelves and reported any un-barcoded items once they had used up all the correct bar code stickers allocated to that particular store.

results

  • Our field staff visited 668 Tesco stores and successfully re-barcoded the Sennheiser headphones allowing sales to increase during this busy period. A lack of stock was also identified this information and other feedback and photographs were supplied to Sennheiser on a daily basis via our reporting system.

ALSO Trusted by

Visit Us

CAI, Coble Dene, North Shields, Royal Quays, NE29 6DE​

Contact Us

Get in touch: