Totally wicked

BRIEF

  • Totally Wicked have a range of display units within Euro Garages which needed to be merchandised and additional stock ordered for the units.

  • The purpose of the visit was to ensure the units are always well stocked and merchandised correctly. During the visit the merchandiser needed to check that the A-boards and external advertising flag were in situ and in good condition, any damage was to be reported.

Execution

  • Experienced merchandisers were selected by the CFM account manager to complete the audit for each store.

  • A comprehensive brief was provided to educate about the brand, type of display unit and actions required during the visit.

  • Merchandisers restocked and merchandised the display units before placing an order for the flavours & strengths required. Additional internal and external POS was also checked and ordered if missing or damaged.

results

  • In addition to the merchandising and ordering, internal POS was checked including safety cards and Quick Tips guide.

  • External POS such as A-board and external flags were also checked for any damage and ensured they were in a prominent position.

  • Once the stand was merchandised, feedback, orders of over 150 different SKUs, before and after photographs were taken and uploaded to the reporting app. All data & images were provided to Totally Wicked on a weekly basis.

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