Totally Wicked have a range of display units within Euro Garages which needed to be merchandised and additional stock ordered for the units.
The purpose of the visit was to ensure the units are always well stocked and merchandised correctly. During the visit the merchandiser needed to check that the A-boards and external advertising flag were in situ and in good condition, any damage was to be reported.
Experienced merchandisers were selected by the CFM account manager to complete the audit for each store.
A comprehensive brief was provided to educate about the brand, type of display unit and actions required during the visit.
Merchandisers restocked and merchandised the display units before placing an order for the flavours & strengths required. Additional internal and external POS was also checked and ordered if missing or damaged.
In addition to the merchandising and ordering, internal POS was checked including safety cards and Quick Tips guide.
External POS such as A-board and external flags were also checked for any damage and ensured they were in a prominent position.
Once the stand was merchandised, feedback, orders of over 150 different SKUs, before and after photographs were taken and uploaded to the reporting app. All data & images were provided to Totally Wicked on a weekly basis.
CAI, Coble Dene, North Shields, Royal Quays, NE29 6DE