Zespri requested that CFM supply staff for 3 weekends, covering a Friday and Saturday, to sample Zespri Gold and Green kiwi fruits in Tesco stores nationwide.
The sampling was booked for peak shopping days with a view to maximising the increase of in store sales of Zespri kiwis.
Merchandise and popup displays were to be sited a high footfall area in each store, some outside and some inside depending on the store preference.
CFM sampling teams visited the store’s in teams of two.
A Zespri sampling display was erected to maximise awareness of the activity in store that day.
Samples were handed out to customers, who were asked to taste the difference between two kiwis. As an incentive to buy the product, a free shopping bag was given to any who made a purchase on the day. Free spoons were also given away with each sample.
Each store sold out of their Zespri kiwi stock before the end of each day of the sampling activity, with more customers eager to buy more in the future.
CFM sampling team successfully raised awareness of the Zespri brand and by sampling highlighted to the consumers the difference in flavour of the two Zespri kiwis –gold and green.
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