• Zespri requested that CFM supply staff for 3 weekends, covering a Friday and Saturday, to sample Zespri Gold and Green kiwi fruits in Tesco stores nationwide.

  • The sampling was booked for peak shopping days with a view to maximising the increase of in store sales of Zespri kiwis.  

  • Merchandise and popup displays were to be sited a high footfall area in each store, some outside and some inside depending on the store preference.


  • CFM sampling teams visited the store’s in teams of two.

  • A Zespri sampling display was erected to maximise awareness of the activity in store that day.

  • Samples were handed out to customers, who were asked to taste the difference between two kiwis. As an incentive to buy the product, a free shopping bag was given to any who made a purchase on the day. Free spoons were also given away with each sample.


  • Each store sold out of their Zespri kiwi stock before the end of each day of the sampling activity, with more customers eager to buy more in the future.

  • CFM sampling team successfully raised awareness of the Zespri brand and by sampling highlighted to the consumers the difference in flavour of the two Zespri kiwis –gold and green.

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