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yoplait

BRIEF

  • Saatchi & Saatchi selected CFM&S to manage the below the line aspect of a national advertising campaign on behalf of Yoplait
  • Source branded vans, gazebos and uniforms
  • Carry out a risk assessment and gain parental consent to protect the children, Brand Ambassadors and the client in terms of safety and data protection.

Execution

  • Selected Asda, Morrison’s and Sainsburys stores were visited nationwide.
  • Brand Ambassadors were trained to use specialised cameras to take photos and frame them to give away with free samples of Yoplait yoghurt.
  • Engaged with customers to collect valuable feedback as to the effectiveness of the media advertising campaigns.
Roadshows
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results

  • 500 leaflets and 200 photos were given out per day per store
  • 18,000 samples were handed out during the campaign.
  • 38% of customers spoken to recalled seeing the TV advertisement, meaning that an additional 62% of customers were reached.

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