If your products are incorrectly merchandised (or worse still, not even on the display) it could be costing you many thousands in potential sales.

Research carried out by yours truly on 5 national in-store merchandising campaigns found that compliance can be as low as 52% in retail chains. This means that a staggering 48% of all retail outlets are not achieving their sales potential through poor merchandising management of your products.

This is why in-store merchandising is such an excellent opportunity. The low cost of a merchandising call means you get a very quick return on investment through increased sales on the national level, this is especially effective for newly launched products which may be delayed in reaching store shelves by poor merchandising management.