POINT OF SALE PLACEMENT

THE IMPORTANCE OF Effective POS PLACEMENT

Point of Sale placement is a key part of the marketing strategy for your products or services and is proven to increase sales and awareness of your brand by getting it in the eyes of passing consumers.

Point of sale placed in a prominent position ensures your brand, products or services are noticed by potential customers.

After investing time and money in the design and production  of your POS, can you be sure it’s being presented to its full potential without seeing it with your own eyes? That’s where Contact’s national field  team add value to your sales and marketing campaigns, by ensuring point of sale is sited in stores efficiently and effectively to ensure a successful campaign and a great return on investment.

CFM have found that the in-store compliance of POS placement can be as low as 45%! Can you afford to miss out on the sales opportunities, in theory missing out on 55% additional sales?

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Experienced RESULTS IN THE FIELD

Contact offers fulfilment services to manage the full process of siting POS in-store. Throughout the years we’ve managed successful POS Placement campaigns for The Independent, Tesco, Cow & Gate, Hungry House and Autoglym.

All clients will also have the opportunity to utilise our bespoke reporting systems which provide detailed information on your campaign, including photos of the process, as confirmation of nationwide compliance.

CASE STUDIES:

Just eat

Working with a top food delivery service to implement their new national rebranded POS.

THE INDEPENDENT

Managing a key aspect of one of the most popular UK newspaper's marketing activity across over 14,500 sales outlets.

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