Maximising Sales with Strategic POS Placement: Why Contact Field Marketing is Your Ideal Partner

The post POS Placement appeared first on Contact Field Marketing.

For those not familiar with the various types of Field Marketing campaigns, their benefits, drawbacks/limitations etc, here’s a breakdown of how field marketing services can support and grow brands, products and services.

Field Marketing

Field marketing is a blanket term for the industry in which we work. This term is generally used to cover all campaign requirements that can be supported by field marketing services.

In general, field marketing is referring to sampling, hand to hand, informational, merchandising, public relations, and a variety of real world advertising etc.

Taken as a whole, field marketing is a brilliant way to supplement your online and offline advertising methods.

Generally field marketing services are a cost effective way to amplify the impact of efforts. Be it through person to person communication, or ensuring retail sales are not hindered by poor display/restocking.

Field marketing services are usually tailored to suit your specific campaign requirements therefore there are no prices on our website, so please contact us if you require a quote for future campaigns.

Merchandising

Merchandising centres around ensuring your products, point of sale, and other sales materials are displayed correctly in the retail environment.

When merchandising is conducted it’s often discovered that stock is NOT sited correctly and commercial agreements are not being adhered to. At worst your products may not be out on display at all.

Our field staff ensure stores are compliant with the agreements you made with their head office.

CFM have many case studies of successful merchandising campaigns. One being a vast national campaign on behalf of 10 Motives & Cirro e-cigarettes, which spanned thousands of stores, many hundreds of our staff, and a large amount of organisation.

10 Motives e-cigarettes saw their sales increase as a direct result of the merchandising support. In-store staff were trained, customer brand awareness was raised, stock levels were checked and point of sale was sited.

This extensive merchandising campaign ensured 10 Motives were well displayed on the counter display unit. The CDU was was first sited during a POS placement campaign, and then supported by regular merchandising activity – ensuring the 10 motives brand was always in the forefront of customers minds.

Point of Sale Placement

Point of sale can make a huge difference to your product being noticed on the shelves, or the product which is constantly in the eyes of those queueing for the tills.

If you have commercial agreements with any supermarket allowing you to site Point of Sale in their stores, you need to get the best out of your investment by ensuring complete compliance for the duration of your contract.

Eye catching and informative Point of Sale, accurate stock keeping, prompt restocking, products merchandised to planogram all dramatically raise brand awareness, increase sales and grow your business.

Contact Field Marketing can manage the logistics behind getting your point of sale around the country to our field team who will walk the Point of Sale into stores. Whilst in store, the staff can record stock levels, educate and inform in-store staff, and check competitor activity.

Point of sale placement tends to go hand in hand with audits/compliance checks and merchandising as complimentary services.

Auditing and Compliance Checks

Clients sometimes identify an issue with lack of sales in-store and need to find out why. Often conducted alongside merchandising, auditing your products allows you to gather data on how and where your products are being displayed, stock levels, pricing, sales, competitor activity etc.

After an audit/compliance check it can become very clear where improvements need to be made – whether that be the field team discussing any issues whilst in store or our clients may need to speak to their contact at the stores head office to gain agreement to send out a broad message to all stores reminding them to display your products correctly.

Brand Promotion

We’re at a time in history where logos are instantly recognisable to the majority of us. This is thanks to extensive, consistent marketing efforts conducted by these brands.

The end goal of most field marketing is realistically brand promotion – so this service can straddle quite a few other services, which makes it an effective method of increasing your business’ turnover.

A quality brand promotion campaign can be very fruitful for your product/service. Brand promotion is essentially a combination of Field Marketing services such as demonstrations, sampling, and give-aways to name a few.

Every service is designed to create a longer-term sales drive, maximizing the return on your investment.

Product and Food Sampling

A favourite in the field marketing world – what better way to help people decide if they want to buy your product whether it be food or drink than giving them a taster or sample?

This method of field marketing is well proven to directly increase sales, particularly in busy shopping areas where many people can try before they buy.

This works especially well for food and drinks sampling as the actual cost of the sample can be relatively low.

Zespri Field Marketing Campaign in Tesco stores nationwide.

Product Demonstrating

Some products don’t stand out until you see them working with your own eyes. Product demonstration is just that – our staff are trained to use your product to a high standard, and will be knowledgeable about the typical FAQs.

Product demonstrations often support national TV advertising campaigns attracting crowds of people interested in seeing exactly how the product works.

Having an interactive experience gives people the opportunity to really know how a product works and feels before they buy.

This experience is proven to increase the likelihood of a consumer converting into a customer.

Product Uplift / Crisis Management

There are many reasons you may need to uplift products from stores – from minor issues such as incorrect packaging, to serious health risks such as an error in manufacturing which made an entire batch of your product potentially hazardous.

In such a situation, it’s essential that a product recall campaign is turned around as fast as possible to reduce risk to the public, and the real risk of a public relations nightmare for your brand.

We have carried out many campaigns such as this for a variety of clients – our rapid turnaround times with our huge database of staff make us highly effective for uplifting products on a national level.

Publication Distribution

In the world of magazine or newspaper production, time is against you. You want your publication to be in the hands of the public on the day it’s published. This isn’t often possible when people are simply left to pick it up or buy it.

CFM&S’s full service distribution solution includes multiple national hubs who bring tens of thousands of magazines directly to field hand to hand distributors.

Using Contact Field Marketing’s tried and tested distribution service all you have to do is deliver copies to our warehouse.

A team of distribution staff are deployed in your selected areas, the van driver supported by a CFM Supervisor drops the magazines at the agreed distribution points ready for the teams.

Left over copies are collected at the end of each shift, taken back to the warehouse to await your instructions (recycling, next day distribution, collection). ABC reports can also be produced if required. Couldn’t be easier!

Leafleting/Flyering

Hand to hand leafleting/flyering is a classic example of field marketing. It’s simple, yet very effective.

Easy to do, but a top performing leafleting campaign requires careful consideration and planning of multiple channels – including selecting busy distribution locations, timing, design and information on the leaflet, appearance of the staff promoting your product or service, and the intended target audience.

Staff need to be smart, proactive, approachable, knowledgeable and professional at all times. Branded clothing for a uniformed look and to raise brand awareness is always a great idea.

Ideally leaflets need to be relevant to the person receiving it therefore the team needs to be fully briefed and aware of your target audience.

One of the main strengths of hand to hand distribution is the ability to choose an audience to distribute to and directly target them in the field, knowing where and when they will be.

Exhibitions, Festivals and Events

It can be difficult to staff one-off or irregular events with your own staff as they may be needed in the office or have other operational needs.

We are here for you and can supply staff with a variety of skills for your events. Over the years CFM have supplied staff to support our clients on their stands at most of the large Exhibition Centres, Events and Festivals throughout the UK.

Duties have included attracting visitors to the stand, handing out samples, making cups of tea/coffee, handing out water or other drinks, preparing food, handing out information leaflets, even collecting data etc etc.

The ideal events staff will also keep your area tidy at all times, they will always be ready to sample or talk, looking for your target market, and generally making your product/service look like something the consumer needs.

If you need people, we can help.

Road Shows

Road shows are very similar to our events offerings, but of course road shows travel around – and our staff can too! Over the years we have managed all aspects of putting together a number of national Roadshows.

Our extensive database often makes it possible for us to also select staff who are multilingual, if your Roadshow needs to visit Countries in Europe such as Germany, France, Spain or others.

Temporary promotional staff supplied for A TNT exhibition.

Fulfilment and Warehousing

This is the newest service added to the list, many of our clients were being let down by poor picking and packing of items such as product samples, advertising materials, even countertop display units which often arrived damaged, or too few turned up to stores or field staff – preventing them beginning their work.

This type of logistical hold up can negatively effect the timeline of your marketing plans, ultimately impacting brand awareness and sales.

A minor error in the distribution of materials on a time sensitive campaign can have very disruptive effects. We now offer this service to our clients to help reduce the weak links in their field marketing process, ensuring better-spent money and harder hitting campaigns.

Simply send your promotional materials to us. We will correctly collate, pack and dispatch to field staff on time (also allowing time for any non-arrivals to be rectified). This ensures our field staff will be ready to walk in and site your materials in store – dramatically reducing the risk of damage or non-compliance that is very common during direct to store delivery.

Digital to Physical Sampling

If you’re offering free samples online to people who supply their emails, or like your facebook page etc then you will need to be sending out deliveries regularly.

We can handle this entire process for you – all you need to do is send us the names, emails, delivery information etc daily and the items can then be picked and packed and sent out on the same day.

Contact us to discuss this service.

Recruitment

Our newest service! If you’re looking for FMCG (Fast Moving Consumer Goods) staff on a more permanent basis, we can source the people you need, with a nominal cost. You wont find cheaper in the industry.

All you need to do is send us your staff requirements, job description, salary, area, etc etc and utilising our national database of registered staff we can post a job alert.

Once we receive the responses, we can shortlist suitable candidates we feel should be put forward for interview.

Clients who have used this service are companies such as Lindt, Euro Pro/Shark and Procter&Gamble.

Its a stress free, simple process which affords you more time to concentrate on other aspects of your work rather than sifting through poor CVs to find a few good ones – ultimately saving you time and money.

The post What is Field Marketing – Services Explained appeared first on Contact Field Marketing.

We are still operating business as usual, as you will appreciate there may be some delays getting back to you.

Our chat function will still be monitored in our normal business hours or alternatively you can call 07921 477 802 or 077921 477 800

Stay safe, CFM

The post Head Office Closure appeared first on Contact Field Marketing.

With this in mind, it makes sense to hedge more of our offline marketing budget towards these seasons. Higher general consumer spending generally means a better return on investment. Online not so much, as chronic growth has been experienced for years.

In this blog post, we’ll be going over some winter field marketing essentials.

Why Do We Care About Christmas as Marketers?

This question ultimately boils down to two things – the emotional aspect of spending, and the social aspect of spending.

We spend more when we’re spending from emotion (happy, sad, anger as long as the emotion is extreme). At Christmas, the joy of loved ones,  of seeing your child open gifts from Santa. The magic, the mystical, the warm cosy fires hidden from the biting frost.

Christmas is all about that warm, homely, family, love orientated emotion. This makes us spend more, and feel better about it at the same time!

It’s a ripe combination for generating positive brand relations and ultimately revenue.

Some Christmas Data For You on Marketing and Consumer Spending

December 2017 saw above average consumer spending growth (4% versus 3.2% for 2017 [Thanks Barclays!]). This trend is likely in part due to people protecting their money throughout the autumn months through fear of financial troubles tied to rising prices ahead of Brexit, stagnating wages and other factors.

December 2018 may well follow this above-average trend, if not consumer spending will still be way up at £332billion and experiencing yearly growth. This yearly growth also means that it’s always a good time to be building brand awareness amongst consumers. Every year that passes, the consumer spending pie typically outpaces inflation, with Christmas and summer always a good bet for maximising return on investment for active sales&field marketing.

Plan Your Campaigns Early

During the Christmas period, any brand looking to grow their business prospects will be actively marketing (ourselves included!). Almost everyone we’ve worked with in the past would agree regarding much-increased demand around Christmas (both marketers and consumer-facing brands).

As such, the demand on temporary staff, venues, logistics etc is significantly increased. This extra demand can often create situations in which the demand outpaces the supply. The supply in our case being our expert in-field marketing staff. London, in particular, sees a huge increase in demand, no doubt in part due to the fact its economy slows down far less during Winter compared to the rest of the UK.

Booking your campaigns early with us ensures that you get priority on our best staff on the days you want before anyone else. We’ve already booked out hundreds of staff on dozens of days during Winter, and as December approaches we’re expecting heavy demand on most days.

Ensure Your Products Are Displayed to Sell

Getting your products on store shelves is one of the best ways to make them sell. Once you have your products in-store, you can increase your overall sales with occasional merchandising of your products. Merchandising ensures your brand’s products are well presented, properly priced, displayed in the agreed place etc.

We do a lot of field marketing work, and one of the most common things our clients ask for us merchandising newly launched products on a national scale. Ensuring every store is selling your products the best they can is a quick and easy way to raise your bottom line. In some instances over 10% of stores we visit don’t even have newly launched products on the shelves (and sometimes not even in stock!). Correcting this ASAP with proactive merchandising will ensure more profit than letting issues (hopefully) resolve themselves.

Tie Your Real World Campaigns to Online Marketing

Online shopping now accounts for close to 20% of consumer spending. Consumers spending habits are influenced both online and offline.

The development and rapid uptake of branded social media has created a unique opportunity. People who regularly buy your brand (offline or online) can essentially become no or low cost online ambassadors by “liking” or “sharing” your brand’s activity on social media. This results in Facebook (or Twitter, Instagram etc) being more likely to show your posts to their friends and family.

Considering almost all of us are on some form of social media, this easy activity for the consumer can drastically increase online exposure and ultimately sales and brand loyalty.

How do you tie the two together?

Simply, encouraging those who enjoy your brand’s products or services in the real world to become no cost brand ambassadors online. This can be as simple as saying “Follow us on Facebook” on product design or providing a business card to those enjoying your in-store free samples that features your social media handles. If the consumer likes your products enough they may even seek you out online without any encouragement from you.

All in all, succeeding as a brand at Christmas means following effective methods throughout the year. It is prudent to take extra care around winter and summer to maximise the returns on your investments.

The post FIELD MARKETING AT CHRISTMAS TIME appeared first on Contact Field Marketing.

Currently, there are 3 types, all are based on tea and expertly blended with various botanicals. There is, of course, the addition of whiskey, rum, or gin – a seemingly unexpected thing in tea! The artisanal blends, not overpowering alcohol levels and classic tea flavours are all brought together to make a very pleasant and desirable drink.

We’re out sampling Noveltea on the last Saturday and Sunday of this month (October). We’d like to encourage anybody passing through these areas to come to try a sample, you may love it! We do.

Dates and Locations You Can Find Our Samplers In-Store

(all locations will be sampling between 11am-4pm on these days.)

Saturday 27th October
John Lewis
– Buchanan Galleries, Glasgow, G1 2GF
– Leith Street, Edinburgh, EH1 3SP
– Wilmslow Road Cheadle, Manchester (Cheadle), SK8 3BZ
– Victoria Gate Harewood Road, Leeds, LS2 7AR
– Wood Street Kingston upon Thames, London (Kingston), KT1 1TE
– Holmers Farm Way, Cressex Centre, High Wycombe, HP12 4NW

Peter Jones
– Sloane Square, London (Peter Jones), SW1 8EL

Sunday 28th October
John Lewis
– Buchanan Galleries, Glasgow, G1 2GF
– Leith Street, Edinburgh, EH1 3SP
– Wilmslow Road Cheadle, Manchester (Cheadle), SK8 3BZ
– Victoria Gate Harewood Road, Leeds, LS2 7AR
– Wood Street Kingston upon Thames, London (Kingston), KT1 1TE
– Greenhithe Kent, Bluewater, DA9 9SA
– Holmers Farm Way, Cressex Centre, High Wycombe, HP12 4NW

So please, head on down to a sampling session to find out more, try this unique product for free, and treat yourself or a loved one to a bottle.

If you want some more information on these delicious teas, definitely head on over to NOVELTEA’s website. They’ve got some great tea cocktail recipes too!

Flavours of Noveltea

“The Tale of Earl Grey” -Earl Grey and British Gin. Slightly spiced, floral and citrus notes. Said to have a silky smooth texture and a level of sweetness balanced well by the British gin.

“The Tale of Tangier” – Moroccan Green Mint Tea with white Rum. Sweet green tea and mint flavours added to with apple and faint white rum.

“The Tale of Oolong” – Scottish Whiskey, red rose petals, papaya, mango flakes all blended with a rich bodied and floral Oolong tea.

Sounds delicious right? You’ll find us sampling and selling some of these flavours this weekend. Come grab a bottle!

Download the PDF on the link below for more detailed information on Noveltea and the people behind it

The post Noveltea Sampling by CFM in John Lewis Stores appeared first on Contact Field Marketing.

That’s because, to put it simply, leafleting and other publication distribution just works. One person can hand out hundreds of marketing materials per hour. The only limitation is the number of people walking past per hour, and how captivating your brand/marketing materials are.

The Benefits

• Low cost – one person can hand out hundreds of publications/leaflets per hour.
• Fairly targetted – the distributor can selectively choose who to leaflet – women, men, sporty looking folk, blonde haired etc.
• Regular distribution in the same area raises brand awareness and word of mouth spread.
• Recover any unused (non time sensitive) materials for use another day, another area.
• Track impact by integrating your digital tracking into the distribution materials.

The Drawbacks

• Less impactful out of city centres, where footfall is high and predictable
• Materials can often end up in going straight into bins from dissinterested individuals who accepted to leaflet out of politeness
• Temporary staff sometimes may not turn up, and their backup may be unavailable.
• Targetting directly cuts footfall, for example targetting women cuts ~50% of potential hand-outs.

This form of field marketing makes a regular appearance for us, as it’s a truly well tested method, and is particularly useful for local businesses looking to increase awareness of their brand.

The post BRAND AWARENESS VIA PUBLICATION & LEAFLET DISTRIBUTION appeared first on Contact Field Marketing.

When used as part of an overarching marketing strategy, in-store sampling becomes a very potent (and trackable) tool to convert potential customers not only into actual customers but also independent brand ambassadors. Word of mouth ambassadors who will spread your brand through their passion for your product alone.

Furthermore, when executed correctly, with marketing built into your product (it’s unique, innovative, fixes a problem, excels in its category, people want to talk about it etc), in-store sampling can be part of an exponential growth strategy.

Why is in-store sampling so effective?

Showcasing the unique selling points of your product through a hands-on experience convinces customers if your product is for them or not, at zero cost to them.

National sampling for Cartwright & Butlers complimentary line of products.

If they decide not to buy immediately, they will remember how your product looked, tasted, and made them feel. If you stand behind your product as good quality at a good price, those who sampled are much more likely to convert into paying customers.

Independent research by the Journal of Retailing states that:

•  In-store product sampling produces both an immediate and sustained increase in product sales.
• The use of repeated sampling events for a single product yields a multiplicative increase in sales.
• In-store sampling increase total category sales, not the just sales for the focal product.
• The effect of in-store sampling is more intense (short-term) and more sustained (long-term) than a product feature.

Towards the summary/conclusion of the article, a valuable rule of thumb is that:

if the incremental cost of a sampling event exceeds 15 times the unit price of the product, the event ceases to be profitable

So, if your unit price is £10, a sampling event reaching up to £150 would typically break even. Similarly, if your unit price is £1, it probably isn’t worth sampling, as it becomes very easy to hit the 15x number through wages alone.

From this, we can deduce that sampling becomes more effective as the price of your product increases (ever wonder why car dealers allow so many test drives of a brand new car, despite the negative impact on the value of said car? The unit price is high, so the loss in value of the test car is more than made up for by the increase in sales).

National Curry Sampling Event Staffed by CFM

How can it be made more effective?

Sampling levels can be impacted by the efforts put in by the sampler.

If a field marketer doesn’t begin a conversation with every person who walks past, they are losing potential customers.

The effectiveness of parallels a lot with leaflet distribution. A proactive, friendly, approachable member of staff will give out more samples/leaflets. Similarly a low foot-fall area always results in less distribution.

The Journal of Retailing advises the following for maximising the effectiveness of in-store sampling:

• Set time limited discounts.
• Award discounts for following on social media (improves brand loyalty, repeat sales, more online exposure).
• Offer discounts for multi-buys.
• Hand out leaflets with your samples.
• Make your sampling stand more memorable.
• Sample in the same place regularly (once a month, once a week etc).

Even without extra effort put into your sampling campaign, you can be fairly sure that you will see an uptick in sales as a direct result of the choices you make for your products.

So here are some tips from us to help you when doing in-store sampling:

1 – Pick your location VERY carefully. Ideally, your sampler will be stood right next to the stock they are sampling. This hugely increases the likelihood of customers buying due to ease of accessing the product right there and then. Festivals, street markets, music events, food festivals, beer festivals are all great areas to consider.

2 – Keep the work consistent. We cannot stress this enough and there are multiple benefits of this. It’s easier to keep the same member of staff, who will learn your products well and be a better ambassador for your brand. In addition, customers may sample your product over time rather than once, long term memory of your products flavours, textures, feel etc.

3 – Experiment sampling in different stores. Each supermarket attracts customers for different reasons. Waitrose attracts people looking to spend a bit more on higher quality foods, Lidl/Aldi both attract those looking for cheap staples.

4 – Build and maintain relationships with the supermarkets. Supermarkets are your best friend, being on good terms with them gives you more flexibility with your sampling. Furthermore, they are more likely to give you the best sampling spots in-store.

5 – Use some form of online analytics tracking (google analytics, telephone analytics etc) to track traffic from your in-store sampling campaigns. Using digital analytics for real world marketing can greatly enhance your perspective for your next move. Data is invaluable.

Lastly, to wrap this up, our best advice to you would be to work from your product up. Yes, marketing can make any business venture viable when done well enough. But, starting with a solid product with mass or niche appeal is the best place to start.

The post THE POWER OF IN-STORE SAMPLING appeared first on Contact Field Marketing.

Point of Sale Display Walk-Ins are exactly what they sound like. Physically walking your display stands into stores, siting, merchandising and reporting back on them.

So in short, point of sale walk-ins support product launches and improve the impression left by your brand on consumers in-stores.

Ultimately this method helps nudge consumers in-store towards buying your products.

Point of Sale Displays are also known as Point of Purchase Displays, or simply retail displays. You can read more about the importance of display stands here.

Why would I walk my POS in?

Point of Sale Display Walk-Ins when a product launches in-stores nationally can greatly increase the number of sales experienced in those first few months. The effect lingers, and oftentimes if store staff are onboard with merchandising your POS display regularly this increase in sales can be sustained for a long period.

Retail stores are notorious for being any or all of the following: Busy, lazy, preferential, forgetful, emotional – basically humans run the show. Siting point of sale isn’t uncommon in-stores but it is potentially a hassle, difficult, awkward, unusual – essentially an annoyance rather than an exciting new product launch.

Point of sale is very often left in the warehouse well past launch date. In our own internal research, we found that near to 50% of stores failed to site display stands on launch dates. Not only that but a significant amount are often damaged while collecting dust in the back. Damaged stands mean replacements and more deliveries which adds to cost.

Not siting point of sale displays is obviously unacceptable – head-office signs has a contract with your business. That contract states display stands will be displayed by a certain date, merchandised regularly etc.

Stores must be held to account on this. However it’s often a blame game and communication issues, so it’s better to just circumvent this entirely. When brand ambassadors are contracted to walk in these display stands, compliance is much higher, and sales figures show this.

Benefits of POS Walk-ins

1 – Taking the storage, handling, delivery, and siting of your point of sale off of stores. You care for your brand, stores care for theirs.

You take some effort off their hands and they appreciate that YOUR brand is the one with the new point of sale displays. This can lead to preferential treatment of your products in-store by staff (especially managers, as it reduces a headache for them).

2 – Ideally walk-ins would be done by your full-time staff, who know your product lines very well. People who live and breathe your brand. People whos passion for the product is infectious, and can get store staff feeling positive about the products.

3 – Much higher compliance on launch dates, this means bigger impact, higher brand awareness and ultimately higher sales.

4 – Direct ambassador between your brand and the many retail staff across the country. A relationship can be built up, and your ambassador and brand will remain in the mind of these staff. This has a direct impact on the level of merchandising your display stands receive. Staff know they are being held accountable.

CFM Managed walk-ins

At CFM we have been walking display stands into stores for clients for many years. For national launches, our fully managed, reliable and effective Point of Sale Display Walk-Ins deliver a rapid rise in sales revenues.

Our national reaching database of staff (exceeding 20,000 individuals, with thousands who regularly work for us) means we can reach all stores in the nation, often covering tens of thousands over the course of a single week.

Recently we began handling the warehousing and delivery of stands to our staff also. This took out a major headache of knock on logistical delays and avoidable communication, making our service more cost effective.

We offer one of the most competitive pricing structures in the industry, mostly due to our wide reaching staff base, who can get to stores at low cost. We cut out travel times, we cut out mistakes, we cut out logistical issues, and we cut out potential for things to go wrong starting with our staff, our methods and our technologies.

Contact us to find out more! 0191 259 1199

The post Point of Sale Display Walk-Ins – Overcome Launch Flops appeared first on Contact Field Marketing.

Syndicated and dedicated field teams are both contracted for an agreed period. The main difference being a dedicated field team works only for your company.

Whereas syndicated teams work with multiple clients, supporting brands that don’t compete with each other.

For companies with multiple brands, syndicated calls can be a great cost effective solution that maximises return on investment.

Syndicated Field Team Benefits

A syndicated field team working on multiple product lines can save up to and occasionally well upwards of 25% of the cost of a merchandising, POS Placement, auditing, or compliance call.

The saving comes from the reduced travel, time needs for field staff, who can work on multiple lines while in the same store. You split the cost of us (CFM) organizing and managing field teams with another (or multiple) of our clients. Shipping costs (POS or leaflets for example) can also sometimes be reduced.

A Dedicated Field team is always available. Syndicated calls are usually only available when you are managing multiple lines, or another of our clients is visiting the same store or neighbouring locations at similar times (you will both benefit from the syndicated call). Syndicated calls demand more timing flexibility, in essence.

Why do You Need Regular Retail Visits?

Regularly visiting stores builds brand awareness and accountability with the staff in store. This increases sales by keeping your products at the forefront of the retailers mind, its as simple as that.

Our field teams can be used as an extension to your existing sales force, this is ideal in a competitive market place where you need to reinforce your message and raise brand awareness to keep ahead of the competition.

Visiting a store consistently lets store staff know that you will be regularly checking that they are selling your products to the best of their ability. You can also respond to questions and feedback that customers may have brought up to staff in-store, which our team will report back.

Flexible Usage of Contact’s Field Teams

Teams can be contracted for short or long-term activity. For example when coverage requirements are too widespread and time sensitive for in house teams to manage. This is very common for product lines which are sold on a national level within retailers stores. If you would like to target a larger percentage of your customers or sector, a national team is needed lest potential sales be missed by a small slow moving team.

You can use either a dedicated or syndicated outsourced team to extend reach, response times, and access additional customers through simultaneous visits across the country.

The post The Benefit of a Syndicated Field Team appeared first on Contact Field Marketing.

This in-house solution reduces reliance on clients or third parties dispatching marketing materials to our field staff. When marketing materials aren’t dispatched properly, huge logistical issues arise, from delays, to lost, wasted, damaged, wrong addresses, inefficient posting etc.

An unacceptable inefficiency of course, so we brought storage, picking and packing in house and haven’t looked back. We’re much more able to reliably site and merchandise point of sale in store, have leaflets distributed to our distributors etc.

Our rates of delivery (both of materials and campaigns) have increased significantly as a result. We know for a fact if the required materials have been dispatched or not. This knowledge removes the need for us to chase clients, warehouses, and couriers – which wastes everyones time.

We can be confident our Brand Ambassadors will have what they need when they need it.

So we want to extend this service to our clients and potential clients as a reliable, high volume warehousing and fulfillment solution.

Why do I need this warehousing and fulfilment service?

This is ideal for large (or small!) sample giveaways organized through things like Facebook, Instagram, your website etc. You capture customers emails (and or other details) in return for a free sample delivered to their door.

Email lists are the single most effective method of online marketing – a free, targeted medium. Building your email list through mass sample distribution is therefore a double whammy. Customers are more likely to buy, AND you have their emails for future marketing (provided they consent of course).

This can be a competitive cost effective solution to traditional sample distribution methods. Although handing out samples face to face still has its place, encouraging customers to buy in store which no doubt raises brand awareness and gives an instant boost to sales. Samples requested via social media takes out the need for someone in store or on the street handing out samples. Utilising our warehousing and fulfilment service means you can send out samples much more predictably and very quickly, with the added cost of postage/picking and packing.

This method of sampling is tried and tested, it can be targeted to your demographic group and from the very first campaign it is a cost effective solution to send out your free samples. When customers request a sample online it means you have data captured which means you can combine impactful online marketing methods with re targeting which makes this an an extremely powerful marketing method to ensure customer retention.

How do I get started?

It couldn’t be easier, call us on 0191 259 1199 to talk about your campaign requirements with one of our Account Managers. We will answer any questions and discuss any concerns or issues that need to be considered before the campaign begins.

Give us a call if you’re wondering about our prices 0191 259 1199 or email the campaign details to info@contactfieldmarketing.com we will generally come back to you within 24- 48hrs with a quote

You can then make an informed decision once you are satisfied with the costs and service you will receive if you wish to activate the campaign.

What do I need to do to activate my campaign?

• Send all samples, leaflets, products etc to our warehouse in bulk (either in waves or all at once, depending what works best for you) direct from manufacturer is fine.
• Send customer names, delivery addresses and any other relevant information in an appropriate format as agreed.
• We will need dispatch/delivery window.
• Samples will be packed, labeled and posted.
• A report can be issued if needed.
• All done!

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