For those not familiar with the various types of Field Marketing campaigns, their benefits, drawbacks/limitations etc, here’s a breakdown of how field marketing services can support and grow brands, products and services. Field Marketing Field marketing is a blanket term for the industry in which we work. This term is generally used to cover all campaign requirements …
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As of today, Monday 23/03/2020, all CFM&S Head Office staff will be working from home due to the Covid 19 pandemic. We are still operating business as usual, as you will appreciate there may be some delays getting back to you. Our chat function will still be monitored in our normal business hours or alternatively …
Consumer spending tends to slow in the Autumn, Spring and swell in Summer, Winter. Winter namely due to Christmas (and stockpiling for potential bad snow days). Summer obviously is due to the huge increase in entertainment and outgoing activities. With this in mind, it makes sense to hedge more of our offline marketing budget towards these …
We’ve been working with award-winning NOVELTEA-Drinks for a while now sampling their… novel… alcoholic tea products. In spite of their (lovely) branding, we don’t think they’re novel at all. We’ve been getting great feedback on these unique and innovative drinks from around the country. As such. we’d like to invite those who follow us on social …
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Publication distribution is one of the most well known marketing methods. Almost everyone will have experienced receiving a leaflet while walking through a city centre. That’s because, to put it simply, leafleting and other publication distribution just works. One person can hand out hundreds of marketing materials per hour. The only limitation is the number …
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In-store sampling is a powerful way to convert consumers into customers. Many brands already know this from their own research and experiences. If it didn’t work, you wouldn’t be able to spot sampling stations in stores up and down the nation. When used as part of an overarching marketing strategy, in-store sampling becomes a very …
What are Point of Sale Display Walk-Ins? Point of Sale Display Walk-Ins are exactly what they sound like. Physically walking your display stands into stores, siting, merchandising and reporting back on them. So in short, point of sale walk-ins support product launches and improve the impression left by your brand on consumers in-stores. Ultimately this …
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Syndicated and dedicated field teams are both contracted for an agreed period. The main difference being a dedicated field team works only for your company. Whereas syndicated teams work with multiple clients, supporting brands that don’t compete with each other. For companies with multiple brands, syndicated calls can be a great cost effective solution that maximises …
We began (through need) handling warehousing and fulfilment for our clients field marketing materials. Things like point of sale displays, leaflets, newspapers, samples and the likes. This service also doubles as the ideal platform for sample storage and distribution for our clients online marketing efforts. This in-house solution reduces reliance on clients or third parties dispatching marketing …
In-store Merchandising point of sale is one of the most used field marketing techniques. For good reason! Here’s a story we hear often: So you’ve landed a great contract with Tesco, Asda, Sainsburys, Morrisons, or other big supermarket. The contract allows you to display your products directly next to the tills, or another high footfall area on …
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